WindEnergy Hamburg has come to a close with highly positive results – international visitors and exhibitors from all parts of the world, numerous reports of successful business deals, and development of new markets. The world’s leading expo for wind energy was even more international than the first WindEnergy in 2014, with some 35,000 trade visitors from 48 nations coming to Hamburg. The percentage of visitors from abroad rose to about 40%, and the percentage of international exhibitors to 44%. “It could not have been better. The success reports of our exhibitors are simply amazing. Many of the companies have done extensive business at the expo,” said Bernd Aufderheide, President and CEO of Hamburg Messe und Congress GmbH. “Hamburg, the capital of the wind industry, not only hosted the world’s biggest wind industry meeting ever, but also provided the ideal conditions for further development of the industry. The international wind market will grow by a great many megawatts in the follow-up to this expo.” WindEnergy Hamburg was held for four days, from 27 to 30 September, with some 1,400 exhibitors from 34 nations presenting their innovative products and services for the onshore and offshore sector in 9 exhibition halls. For the first time, the conference WindEurope Summit was held in parallel, with the thematic focus “Making transition work”. It put on a high-powered programme with presentations and lectures by some 300 experts on all the current and future themes of the industry. “Our exhibitors explicitly welcomed the fact that these two top wind industry events are being held side-by-side.” Giles Dickson, CEO WindEurope, added that “the WindEurope Summit and Wind Energy Hamburg together provided a strong showcase and advocacy platform for the wind industry this week. They put in sharp relief the current strength of the industry and the challenges it faces to continue to generate jobs and growth across Europe.”
The results of a representative visitor survey by an independent market research agency show that more than half the expo visitors are directly involved in the business decisions of their companies. Some 60% came to the world’s leading expo for wind energy with the aim of gaining new business leads. Interest in products and services was approximately equal for the offshore and onshore sectors. More than 90% of visitors emphasised the importance of the strong international participation and the bandwidth of the products and services showcased at the expo.
The outstanding business climate at the world’s leading expo for the wind industry was confirmed by numerous exhibitors and associations, and by representatives of the 16 national pavilions. They also highlighted the great interest and good standard of expertise of trade visitors.
Matthias Zelinger, CEO VDMA Power Systems: “With an export quota of 70%, it is evident that Germany’s wind industry thinks and acts globally. VDMA and the turbine manufacturers from Germany note with satisfaction that Hamburg has fully delivered on its claim to be the world’s leading wind energy expo. WindEnergy Hamburg in teamwork with the WindEurope Summit is worldwide the place to be, and provides an extremely useful platform for business, innovation and debate. That strengthens Germany as an industrial location, providing a base for innovation and the laying the foundations for the global energy transition.” Hermann Albers, President Federal Wind Energy Association, adds: “I noted a very high level of satisfaction among our membership. They stressed the large number of expert visitors, the specific discussions of business deals, and the strong interest of international players. It all shows that WindEnergy Hamburg is the leading expo for the global wind industry. The Federal Wind Energy Association is already looking forward to the 2018 event.”
American Wind Energy Association (AWEA), Tom Kiernan, CEO: “Our industry is changing the world, and increasingly features global companies that operate in a worldwide market. We can only benefit by strengthening our ties across the Atlantic, and so WindEnergy Hamburg is a can’t miss event for AWEA, especially now that it partners with our counterpart WindEurope. The wind business is booming in the U.S., and we were glad to share that news with such a big audience here in Hamburg.”
Siemens Wind Power and Renewables Division, Dr. Markus Tacke, CEO: “Following its good start two years ago, WindEnergy Hamburg has developed extremely well, and is now a global forum for the industry. We had nearly twice as many customer discussions at the Siemens stand compared with 2014. Delegation visits from Latin America, Asia and the Middle East underscore the international character of this expo. We were able to close a number of key deals, such as a master contract for more than 200 onshore wind turbines – demonstrating that this event also generates major economic stimuli.”
Nordex SE, Lars Bondo Krogsgaard, CEO: “We are highly satisfied with this expo. We had discussions with clients from Germany, Europe and the emerging global markets. This event is the global meeting point for the wind industry, right here at our front door. We used our participation here to present our new turbines, and also to develop new markets. The concept of organising the WindEurope Summit side-by-side with WindEnergy Hamburg worked out extremely well.”
Enercon, Felix Rehwald, Company Spokesman: “Enercon draws positive conclusions. Our expo stand was well visited, we had lots of good discussions with customers, business partners and interested parties from all parts of the world, and were able to close some business deals during the expo. We feel that teaming up with the conference provided a strong complementary programme to the expo. The expert presentations and discussions with high-ranking government representatives and policy makers enhance the position of Hamburg as a key meeting point for the wind industry, as many of our customers have confirmed. We believe it is a good idea to continue this partnership and to make it even closer.”
Vestas, Nils de Baar, President Vestas Central Europe: “WindEnergy Hamburg in combination with the WindEurope Summit is an ideal opportunity for an international company like Vestas to engage in dialogue with clients and potential clients. Once again, this was a highly successful expo for us, and we used it to underscore our leading position in efficient wind turbine technology and fleet-wide service.”
Peter Becker, CEO Messe Husum und Congress, was likewise full of praise for WindEnergy Hamburg – “This shows again that Germany with its innovation lead and its top technology is clearly out front in the wind industry. In 2017, HUSUM Wind will focus again on this key market, as the national showcase for new trends and product innovations.”
ABB Management Services, Alfredo Parres, Global ABB Head of Wind Power Solutions: “WindEnergy Hamburg offered us an excellent platform to network with international stakeholders and have productive discussions around the wind industry. In addition, we also had the opportunity to be closer to many of our customers and vendors surrounded by an interesting commercial and technical environment.”
Danish Wind Export Association, Soren Rasmussen, General Manager: “Our Foreign Minister Kristian Jensen, who travelled from Denmark specially for WindEnergy Hamburg, was very pleased. And so are our exhibitors – 93 of them. The quality of the expo is outstanding. We had visits from senior delegations, for example from Argentina, Brazil and China. We will definitely come again in 2018 – we have already signed for registration.”
Belgian Offshore Cluster Pavilion, Christophe Dhaene, President: “It went very well for the companies at our pavilion. That is mainly because all the major decision makers are here. For us, WindEnergy Hamburg is the platform for the offshore wind industry.”
Scottish Development International, Simon Wallace, Senior Renewables Manager: “We are here with about 60 companies, and results are far better than our expectations. Our companies have closed dozens of business deals, so they’re highly satisfied. Let me also stress the very high level of expertise of visitors, reflecting the high quality of this expo.”
Argentine Wind Energy Association, Fernando Brun: “It was an excellent expo. Our stand was well visited, and our Argentine exhibitors had lots of good discussions at WindEnergy Hamburg. Argentina’s wind industry is on the way up and the international players, of whom we have met a great many in Hamburg, are now in contact with manufacturers and service providers from our country. We hope to see good business coming out of that.”
MHI Vestas, Steward Mullin, Director Marketing and Communications: “We are here for the first time, and we’re also more than satisfied. We like the fact that WindEnergy Hamburg is also in teamwork with WindEurope Summit. Our main purpose was to present our offshore capabilities to visitors. We have reached more people to that than at any other industry fair. Our participation was also a complete success for development of our business. We had a lot of extremely interesting meetings with representatives of all areas of the wind industry.”
Vensys Energy AG, Sales Manager Helmut Lange:“We feel this expo is a good meeting point for existing customers, and also an outstanding platform for making new contacts. This year again, we have got business negotiations under way, both at national and international level. We now look forward to Husum Wind next year, and can assure WindEnergy Hamburg that we will be exhibiting again in 2018.”
WAB e.V. joint stand, Andreas Wellbrock, Managing Director: “It was the right decision to attend WindEnergy Hamburg and offer our member companies a chance to participate. The result was excellent discussions, in terms of quantity and quality, as reported by our co-exhibitors from Lower Saxony, North Rhine-Westphalia, Saxony, Baden-Wuerttemberg, Hamburg and Bremen. WAB will be back again at the next WindEnergy Hamburg in 2018. Maybe we will then need more than the 330 square metres we had this time.”
Winergy, Aarnout Kant, CEO: “We are delighted with the good response to our presentation of the world’s biggest gearbox. We had a great many high-quality customer discussions. Many of them approached us on their own initiative, which is a very good reflection on this expo. We had plenty of international visitors, including from China, India and Korea. We were completely convinced by this event, in terms of quality of presentation and visitors.”
WPD AG, Dr. Klaus Meier, Chairman of Supervisory Board: “What we appreciate is the international approach of WindEnergy Hamburg, onshore and offshore. We had a lot of discussions with customers from markets such as France, where we have been active for some time, and also from markets which are new for us, such as the Middle East. This mix of new and existing markets is what makes WindEnergy Hamburg so special for us.”
ZF Friedrichshafen, Jan Willem Ruinemans, Head of Business Unit ZF Wind Power: “For ZF, WindEnergy Hamburg is the key event in the wind industry. We’ve chosen the expo to present some major future technology concepts here and received some very positive reactions and won some positive leads into this market. We have met international customers from USA, India, China and of course Germany and Europe. Here in Hamburg we find a good mixture of global market opportunities. The expo is very well organized, and that fits with what we represent as a company.”
Sentient Science, Thomas Ward, CEO: “The WindEnergy Hamburg has been a great catalyst for us to launch Sentient Science into the European wind market. We leave Hamburg having closed our biggest partnership to date with Acciona Energia to achieve Turbines for Life. We will come back to WindEnergy Hamburg 2018.”
Canadian Pavilion, Bruce Cole, Stand Organizer: “The responses of our Canadian exhibitors are very positive. It’s one of the great strengths of Hamburg Messe to get international visitors from all over the planet, the attendance is very strong. The wind industry is still a young and strongly growing industry. WindEnergy Hamburg is the place to be if you want to be part of this growing market, that’s why Canadian companies are here. There are lots of trade shows worldwide, but this is the one for the international draw.”
WindEnergy Hamburg 2018 will be held at the Hamburg Messe und Congress site from 25 to 28 September; the WindEurope Summit will again be held in parallel.
WindEnergy Hamburg and HUSUM Wind
WindEnergy Hamburg was held at the Hamburg Fair site from 27 to 30 September 2016. This leading international expo for onshore and offshore wind reflects the global market and the whole of the value chain. It is the meeting point for decision makers in the energy sector from all parts of the world. HUSUM Wind will be held at the German North Sea coast from 12 to 15 September 2017 in the state of Schleswig-Holstein, which is a front runner in the wind industry. The focus of HUSUM Wind is the German speaking market. It is the traditional meeting point for intensive exchanges within the industry and for practice-oriented value added. For more information, please visit the websites windenergyhamburg.com and husumwind.com.